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New to First Book?
Join us to connect with thousands of fellow educators and access exciting educational events and resources for you and your students.
Authored by First Book Staff on February 8, 2022
Posted in: Press Room
This guest post was written byAllison Citino, Director, Communications, Games, Publishing and Merchandise.
Calling all book lovers, storytellers, and magic makers! This week Disney kicked off its10th Annual Magic of Storytellingcampaign with First Book, a nonprofit organization that puts free or affordable books and resources into the hands of educators who serve children in need.
With excitement for the next generation of diverse creators, thinkers, and leaders, Disney is working to ensure that all young people have an opportunity to believe in possibilities, build new skills, and create the future they imagine. Spanning Feb. through March, the Magic of Storytelling campaign will come to life through the dynamic voices of storytellers and talent from some of Disney’s most beloved books, series, and movies. Watch storytimes by fan-favorite Disney actors, or learn storytelling tips from beloved Disney creators. Listen to author Julie C. Dao share her top three things that make a good story, (“Broken Wish”) or Jennifer Calonita (“Go the Distance: A Twisted Tale”) on the importance of always having a notebook handy.
First Book is focused on creating systemic change and identifying and breaking down barriers in education to ensure educational equity for millions of children living in poverty across the U.S. For more than two decades, Disney Publishing Worldwide has donated millions of books to First Book, and continues to support their efforts through shopDisney’s“Buy a Book, Give a Book”campaign. For every book purchased onshopDisney.comnow through Dec. 31, 2022, Disney will donate a book to First Book. Buy a Book, Give a Book helps inspire reading and a love of storytelling while encouraging sharing with others. shopDisney guests may discover a wide variety of Disney, Pixar,Star Wars, Marvel and National Geographic books on the site.
From now through March 31, 2022, everyone is welcome to join the Magic of Storytelling. Visit